UX Observations: Vimeo's Cheeky Copy


User experience is sometimes sliced and inspected under a microscope until it’s given the properties of something dry and rather clinical. It’s important to remember that UX is, fundamentally, about emotions and feelings.

Cleverly positioned bits of humor go a long way toward improving UX. When I saw the button in the upper right corner, I smiled and laughed. When’s the last time a button made you laugh?

UX doesn’t have to be hard. It should be fun.